If you run a local business and you’re not ranking in the top 3 of Google packs, then you should read this to the end.
Google features local businesses alongside top local search results called “local packs” or “local listing” this box publishes top 3 brick-and-mortar businesses relevant to the search query. Through the local listing, local companies have the opportunity to compete for a nearby audience.
The Benefit of Ranking in the Google 3 Packs
Since the 3 local listing appears on top of search results most of the time when a search includes a keyword and a locale, you can maximize your accessibility by getting your business featured there.
The 1st, 2nd, and 3rd results get 33.55%, 14.96%, and 9.3% of click-through-rates, respectively, according to Advanced Web Ranking.
The target is to ensure that, when a local user searches Google for the services you render, they see you and not the competition.
You will also want to rank for all the relevant keywords of your business. Keywords, if you don’t know, are the terms or word phrase people uses to search for the business you do online, e.g. “hair salon baychester bronx”, “dentist in bronxdale”, “chiropractor in edenwald”.
Some of these keywords have high volume searches while others are low in volume searches, what I think is responsible for the volume searches is the population of the area and the corresponding numbers of the audience that need the service in that area.
If you are serious about setting up an online presence that will generate an avalanche of prospects to your brick-and-mortar office, then you should consider ranking in Google as a critical item in your marketing campaign.
Even if you do other forms of lead generation like Facebook ads, Google ads… people are still going to research your brand anyway, they will quickly consider you credible if they find you in top 3 of Google pack, this will give you an edge over others in the area.
If you’re not currently ranking in Google 3 pack, let us help you rank ethically for FREE. You have nothing to lose.
We’ll further craft a strategy that will 10x your growth through lead generation and conversion.
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